I’ve worked in the creative industry for more than 30 years. As a creative producer and entrepreneur in branding, design, motion and music. The last 15 years as co-owner of a branding and design studio.
Doing that work over and over, I started to see patterns. Not in the visual systems, but in people’s drive and motivation. A creative who doesn’t feel connected to the assignment delivers different work than one who does. That difference is felt in the output, in the buy-in, in the collaboration. This experience is the core of my coaching.
My style is dynamic, direct and results-driven, and goes deep where needed, because that’s exactly where the work gets better. I join at the moments that make the difference: briefings, kick-offs, reviews.
I know the creative industry as a world full of longing, tension, expression, vitality and resilience. A field that gives a lot of energy, but also demands a lot. I know that world as a maker, as an entrepreneur, as a partner. That’s what sets me apart as a creative coach.
"Do your work with everything you've got. Dare to show yourself. That's the only way to create good work, and at the same time the only way without compromising.”