COACHING

You’ve learned to push through. That worked, until one day it didn’t come naturally anymore. Or until someone asked a question you couldn’t shake.

This doesn’t have to be a crisis. Sometimes it’s just a good conversation with someone who asks the right questions, someone who’s run a studio, led a team, and knows what it costs to keep showing up as the one everyone looks to

What I do

Three ways to work together.

01 — Next Step Coaching For creative leaders who sense there’s more in them, but keep running into the same wall. We go straight to the core: which belief is keeping you stuck, where’s the resistance, what’s really underneath the question you’re asking. After this: clear direction, a decision you’d been postponing, work that feels like yours again. Individual · 6–8 sessions · Amsterdam or online. (Coaching is sometimes partly covered by your employer’s development budget. Worth checking.) → Book your free intro call

02 — Creative Supervision & Team Your team delivers good work, but the emotion that work is meant to evoke in someone else finds no room in the process itself. I join at the moments that make the difference: the briefing, the kick-off, the review. Not as a psychologist, but as someone who knows this trade from the inside after 25 years. Teams · Agencies & studios · Workshops → Tell me what’s going on in your team

03 — Executive & Management Support You need clarity and calm to move your team forward. I coach where that helps, and bring my own experience as a mentor where that works faster: proposition, positioning, blind spots, implementation. Executives · Annual plan · Tailored → Book a call about your situation

Every trajectory starts with a free 30-minute intro call. From there we look together at which form fits.

“Martijn has been in the creative business for over 25 years, has a ton of experience as an entrepreneur, and started focusing on guiding and coaching creative professionals. I’ve known Martijn for over a decade and it could be extremely valuable to start talking to each other.” — Dung

The Offer

Coaching for creative professionals hitting their ceiling. Nothing’s broken, you just sense there’s more in you than what you’re up against right now. Not in skills, in who you are in the work: how you handle pressure, feedback, your own expectations and other people’s.

After this: you make sharper decisions, stand stronger in meetings, and deliver work with more resilience and authenticity, from more confidence.

Who this is for

For creatives who want to grow in a field that’s changing fast. For creatives who moved into a management role. For founders who want to push forward and know they’re the limiting factor themselves.

For creatives who moved into management, the stagnation often sits in a disconnect: senior work suddenly expects management skills you were never taught, and psychological safety in your team disappears faster than you think. For founders it’s closer to home: the company’s growth stalls on what you yourself are still holding onto.

This isn’t new technique. It’s deeper insight into the patterns holding you, or your people, back. And now that AI takes over execution, who you are matters more than what you can do.